Fashion News And Marketing Strategy

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Calvin Klein Reimagines a Classic with “Obsessed” Campaign

  • Posted by Admin on August 11, 2017

It’s a love story everyone remembers, and with fashion’s current fixation on nostalgia, it’s prime time for the retelling. That would be the backstory behind Calvin Klein’s iconic fragrance, Obsession, and its unforgettable campaign starring Kate Moss, shot by her then-boyfriend Mario Sorrenti, in 1993. Now the fragrance has new notes and a new name, […]
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